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Residential metal roofing systems have grown in demand as consumers look to find a more durable option for protecting their homes. In recent years metal has jumped to second in popularity behind asphalt shingles. Asphalt’s lower cost contributes to its popularity and wide usage, so roofing professionals who want to upsell a premium metal product need to educate their customers and alleviate their hesitation to spend more for metal. Foam Core Panels

When selling a metal roofing system, you can allay homeowner confusion by addressing five typical consumer desires and pain points: cost, value, security, longevity, and beauty.

Replacing a roof is an important investment for a homeowner. Listen to your customer, understand, and relate to their pain points, discuss their apprehensions, and clearly demonstrate how a metal roofing system can be a long-lasting solution. Click here to learn more about why you should add ProVia metal roofing to your business plan.

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